The New Optometrist offers a fresh outlook on the evolving field of optometry


We recognize the increasingly important role of optometrists in eye care. We work closely with thought leaders and established professionals to share wisdom and best practices. We celebrate the positive and confront the negative. We connect you to the latest vision research and the future of your field. We give all optometrists a voice and a forum to exchange opinions and ideas.


The New Optometrist is read by optometrists who, aware of their increasingly important role in eye care, want to share, connect, and grow with like-minded professionals.


The New Optometrist database is already comprised of 2,500 fully opted-in UK-based optometrists, representing 18% of the total UK market.


Our readers work across diagnostic and therapeutic fields. We can segment via the following data points:

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