Reports to Salesforce and Audience Systems Manager
Office Based - Knutsford, UK
The primary role of the Audience Campaign Specialist is to provide audience intelligence to customers and to Sales. Evaluate audience engagement, ROI for customer placements and list progression. The role will be responsible for ensuring all emails perform to the highest standard. Revising sending times, types of delivery and how to improve overall received rates along with highlighting potential areas of risk will be key elements of the role.
Essential Duties and Responsibilities:
- Continuous monitoring & breakdown of figures, to understand where list growth and degradation is coming from and mitigating any negative effects.
- Help to manage the testing and deployment process for email campaigns
- Creating audience segmentation and selections to use for campaigns.
- Producing bespoke KPI reports for the sales team based on their client’s campaign activities.
- Collaborating with the sales support team on a daily and weekly basis.
- Capturing data from our websites to share with our clients.
- Maintaining and growing the master reporting database.
- Using data visualization techniques and tools to build reporting dashboards
- Conducting and reporting analysis on our email campaigns with a view of growing our engagement rates.
- Analyse and build reports based on web traffic and ad impressions
Required Qualifications Knowledge Abilities & Experience:
- Educated to degree level or equivalent is desirable but not essential
- Must have GCSE English and Maths to a good standard
- Experience of data analysis is essential
- Excellent verbal and written communication skills
- Good working knowledge of the following.
- Email Service Provider
- Microsoft Excel
- Google Analytics (desirable)
- Google Ad Manager (desirable)
- Ability to work in a fast-paced and ever-changing environment is essential
- The ability to translate raw data into functional metrics that are clear and concise.
What We Offer
- Competitive salary - details available upon application
- 25 days holiday + bank holidays
- Private healthcare
- Automatic enrolment pension scheme
- Death in service benefit
- Referral bonus
- A welcoming company culture which is invested in your personal development
- Beautiful location (lunchtime croquet!)
- Free onsite parking
- Onsite events - Easter egg hunts, BBQs, free ice cream, the works (once we are back in the office)
- Regular company pizza parties (once we are back in the office)
- Opportunity to work from home (up to 3 days per week) after a qualifying period
- Office based - Knutsford, Cheshire.
This job description is intended as a general guide to the scope of the post and may change in line with the needs of the service or at the request of the line manager.
Curious as to what life at Texere is like? Check us out https://texerepublishing.com/ Instagram, Twitter, LinkedIn, Facebook
Think you fit the bill? Send your CV and cover letter to HR@texerepublishing.com, and tell us why you think you’re the right person for the job!
Please note that whilst government restrictions remain in place our team continue to work from home. You will be required to work from home on a temporary basis.
Due to the volume of applications, we can only respond to candidates matching the above criteria.
