Virigina Woolf once said “Nothing has really happened unless it's been described [in words]” - fast-forward a few decades and we have an updated version of this phrase: “Nothing has really happened unless it’s been recorded” - but is recording enough?
In recent years - especially during the pandemic - B2B webinars have been a consistent presence.
WebinarCare observed that B2B companies perceive webinars as being the ultimate tool for generating high-quality leads, with 73% of webinars attendees becoming qualified leads
Content = Power
In a Content Marketing Institute survey, 63% of businesses disclosed that they use webinars to generate content.
This is the crux of webinars and events post-pandemic: Not only using them as a tool to generate leads but a way to develop a brand through content - creating a plethora of engaging content off the back of each event.
Julius Solaris recently shared that content is the new business model for events, using webinars only for disseminating information is rapidly becoming obsolete. What Julius calls The Events Content System is a step towards a streamlined approach to webinars, where it is not the recording alone that matters, but the content you create from it.
Be Brave, Be Bold
At Texere, we encourage clients to make the most of their opportunities. Repurposing webinars to democratize information and reach the broadest possible audience. There are numerous options to consider:
In summary, the recording is important but don’t ignore the opportunity to create a lasting relationship with attendees by means of regular, creative, value adding content. We know each attendee is eager for information, they would not have registered if they weren’t, so feed that hunger.
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